B2B customer loyalty

In any marketplace where customers have a choice of suppliers for goods or services, anything that can help you stand out and add value to the relationship can be the vital factor in cementing customer loyalty.

Customer loyalty campaigns

B2B Customer loyalty incentives can be offered to the whole customer base, or just to focus on certain products or services. One size doesn’t have to fit all – iD-points allows you to target different customer groups and market segments with focussed activity and different reward criteria. IncentiveDirect can process your sales data to determine point distributions on a monthly or weekly basis, or integrate with your Sales Information System for daily or automatic point distributions.

Engage customers

By registering for your incentive programs, your B2B customers are actively engaging with your organisation. Use iD-points to create a powerful communication channel to keep them informed about new developments, ensure they know and understand your products and surveys, and get feedback and invaluable market research.

Make that call!

Rewards also provide a great opportunity for your internal sales person to make that call. Our Internal Sales Overview feature allows Area Managers or Sales Managers to view details about participants, so that they can understand their activity. Some of our customers call it their secret Customer Relationship Management (CRM) system!